From
2021-2024
Project:
Connect & celebrate
Airspeed was created in 2021 with the goal of accelerating connections between team members – helping your organization soar to new heights in terms of teamwork, engagement, productivity, and most importantly making employees feel more connected and celebrated.
As the Sr. UX / Product designer, I was tasked with designing 6 culture building apps within the Slack messaging platform. This included knowing what and what was not feasible from a design perspective due to Slacks (Block Kit) limitations…there are quite a few! But by learning that, I could focus on using Slack’s core messaging capabilities to drive actions within the apps (in Slack) or when best suited take them out to a Web experience where I could control the overall user experience a lot better.
What we delivered
- 6 apps in Slack
- Web based admin
- AI generated awards
- Over usage reporting
- Created design system
Challenges
- Designing within and existing framework (Slack)
- Understanding what is better to leave in Slack native behaviors vs pulling other interactions to a Web based framework.
- 3 different PM’s in 9 months
Key Beta Metrics*
* At the end of the beta, we found that only remote-friendly, mid-market tech companies were willing to pay, and since that landscape is shrinking, we lost confidence that we could grow a venture-scale business.
Generating awards from Shoutouts

Integration support for HRIS, Ticketing, CRM systems

Keep track of team members


